Today I attended the Women's Wear Daily Digital Forum at the Asia Society in New York. It was great to hear from Executives from fashion brands about their successful digital programs. Also good to know that they're as overwhelmed as I seem and technology is just moving too fast for brands!
My favorite brand presentations were Barney's (so jealous they get to work with Simon Doonan), DSW (Kelly Cook has amazing energy and passion for shoes!), Sephora (they are spot on when it comes to doing it right in the omni channel), Target (really excited for their holiday collaboration with 24 designers), and eBags (making me look at imagery in web design in a new way).
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| Dustee Jenkins VP PR @Target speaks at Women's Wear Daily Digital Forum |
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